Introduction to Google Shopping Ads
Google Shopping is powered by two platforms, AdWords and Google Merchant Center. Google Merchant Center is where your product feed lives.
Shopping ads are more than just a text ad–they show users a photo of your product, plus a title, price, store name, and more. Use shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
The setup and management of Google Shopping ads is quite a bit different from setting up traditional text ads. With text ads, you’re creating campaigns, ad groups and ads that are focused around keywords that you choose. With Google Shopping, Google determines when your product listing ads show up. They consider your feed, your site, and your bids to determine what search queries trigger your ads. Because of this, setting up shopping ads has some strong similarities to SEO.