Introduction to Email Marketing
Email Marketing has changed dramatically over the years, it has always just become much more difficult to market to new prospects via email campaigns. HubSpot has a graphic that I like to sure with our clients that puts email marketing into perspective.
How to Email Marketing
Email lists must be built organically through websites, retails events, trade shows, loyalty programs and social media.
DC Web Tech specializing in MailChimp and Square Marketing. MailChimp offers API functionality which allows us to offer it for both Open-Source and custom websites. Square Marketing is a great tool for driving traffic to retail locations but we have used it to also import in customer lists from our client’s websites and drive traffic to offers on the web.
As mentioned previously, HubSpot has a graphic which depicts reasons for not buying email lists. Buying email lists is a bad idea in any business.